Whoop 5.0 Launch: Revolutionizing Fitness Tracking with New Devices, Pricing, and Features

Whoop has long been a favorite among fitness enthusiasts for its screenless, data-driven approach to health tracking. On May 8, 2025, the company took a bold step forward with the release of two new devices: the Whoop 5.0 and the Whoop MG (Medical Grade). Alongside these hardware upgrades, Whoop introduced a revamped subscription model, new app features, and a fresh lineup of accessories. In this article, we’ll dive into the details of these releases, exploring what’s new, how the pricing has changed, and why this launch is a game-changer for fitness tech.

The New Devices: Whoop 5.0 and Whoop MG

Whoop’s latest devices are designed to appeal to a broader audience, from casual fitness buffs to health-conscious professionals. The Whoop 5.0 is the next evolution of the company’s flagship tracker, while the Whoop MG targets users seeking advanced, medical-grade insights. Both devices are 7% smaller and lighter than the Whoop 4.0, making them more comfortable for 24/7 wear. They’re also fully waterproof, with improved durability for intense workouts or outdoor adventures.

Whoop 5.0: Enhanced Performance for All

The Whoop 5.0 builds on the strengths of its predecessor with a refined design and upgraded sensors. It boasts a 14-day battery life, a significant leap from the 4–5 days of the Whoop 4.0. The new wireless PowerPack charger, which can hold a charge for up to 30 days, ensures you’re rarely tethered to an outlet. The device includes an updated sensor suite for more accurate heart rate variability (HRV), sleep tracking, and a new steps algorithm that finally brings step counting to Whoop users.

Whoop MG: Medical-Grade Precision

The Whoop MG takes things a step further with FDA-cleared heart screening capabilities and blood pressure insights, making it a standout for users prioritizing health monitoring. It also introduces a “Healthspan” metric, which estimates your physiological age based on your biometric data. This device is aimed at those who want deeper insights into cardiovascular and muscular health, with features like ECG monitoring and blood pressure tracking that set it apart from the standard Whoop 5.0.

Specs Comparison

Here’s a detailed look at the specifications for both devices:

Subscription Pricing: New Tiers for Flexibility

Whoop’s subscription model has always been a defining feature, providing access to the app’s analytics and free hardware upgrades. With the Whoop 5.0 launch, the company introduced three new pricing tiers to cater to different user needs: Whoop One, Whoop Pro, and Whoop Elite. This is a departure from the previous single-tier model, which started at $30/month with a 12-month commitment or $239/year.

New Pricing Tiers

• Whoop One ($199/year): The entry-level tier, offering core features like cardiovascular and muscular insights, sleep tracking, and strain metrics. Ideal for beginners or casual users.
• Whoop Pro ($299/year): Adds advanced coaching, menstrual cycle tracking, and pregnancy insights. This tier is designed for fitness enthusiasts seeking personalized guidance.
• Whoop Elite ($399/year): The premium tier, including all Pro features plus the Healthspan metric, FDA-cleared heart screening, and blood pressure insights. Exclusive to Whoop MG users.

Comparison with Old Pricing

The new tiers provide more flexibility but also reflect a shift toward premium offerings. Here’s how they stack up against the Whoop 4.0 subscription:

The introduction of a lower-cost Whoop One tier makes the platform more accessible, while the Elite tier caters to users willing to pay for cutting-edge health insights. However, the removal of a monthly subscription option may deter those hesitant to commit annually.

New App Features: Smarter and More Personalized

The Whoop app remains the heart of the experience, translating raw data into actionable insights. With the Whoop 5.0 launch, the app has received several updates to enhance user engagement:

• Whoop Age (Healthspan Metric): Available in the Elite tier, this feature estimates your physiological age based on recovery, sleep, and strain data, offering a unique perspective on long-term health.
• Improved Steps Algorithm: Responding to user demand, Whoop now tracks steps with greater accuracy, integrating them into daily strain and recovery metrics.
• Mental Health Tracking: New tools allow users to log mood and stress levels, correlating them with biometric data to identify patterns.
• Pregnancy Insights: The Pro and Elite tiers include specialized tracking for pregnancy, offering tailored recovery and strain recommendations.
• Enhanced Coaching: Powered by AI, the Whoop Coach (built on OpenAI’s GPT) now provides more detailed, context-aware advice, such as optimizing workout timing based on recovery scores.

These updates make the app more versatile, catering to diverse needs from mental wellness to specialized health conditions. The addition of steps tracking is particularly noteworthy, as it addresses a long-standing gap compared to competitors like Fitbit or Oura.

New Accessories: Style and Functionality

Whoop has always emphasized customization, and the 5.0 launch brings a refreshed lineup of accessories to complement the new devices:

• ProKnit Bands: Available in new colors like Midnight Blue and Sage Green, these bands are made from a softer, more breathable microfilament yarn for enhanced comfort.
• HydroSleeve 2.0: An upgraded waterproof sleeve for swimmers and divers, now compatible with both Whoop 5.0 and MG, supporting depths up to 30 meters.
• Wireless PowerPack Case: A sleek carrying case for the PowerPack charger, designed to protect it during travel and extend its 30-day charge capacity.
• Customizable Clasps: New metallic and matte finish options for the Fast Link clasp, allowing users to personalize their device’s look.

These accessories enhance the Whoop experience, offering both practical benefits (like the HydroSleeve for water sports) and aesthetic appeal. Prices for bands start at $49, with the HydroSleeve retailing for $79 and the PowerPack case at $29.

Why This Launch Matters

The Whoop 5.0 and MG represent a significant evolution for the brand, blending cutting-edge hardware with a more flexible subscription model. The 14-day battery life and wireless charging address common pain points, while features like blood pressure tracking and the Healthspan metric position Whoop as a leader in health-focused wearables. The new pricing tiers make the platform more accessible to newcomers while rewarding dedicated users with premium insights.

For existing Whoop members, the free upgrade to the 5.0 or MG (depending on their tier) is a major perk of the subscription model. For newcomers, the Whoop One tier offers an affordable entry point into a ecosystem that’s now more comprehensive than ever. However, the higher cost of the Pro and Elite tiers may give some users pause, especially compared to competitors like the Oura Ring, which has a lower annual subscription fee.

Final Thoughts

Whoop’s May 2025 launch is a bold statement in the fitness tech world. The Whoop 5.0 and MG deliver meaningful upgrades in design, battery life, and health tracking, while the new app features and accessories enhance the overall experience. The tiered pricing model is a smart move to broaden the brand’s appeal, though it comes with trade-offs for those accustomed to the simpler, single-tier subscription.

Whether you’re a seasoned athlete, a wellness enthusiast, or someone curious about their physiological age, the Whoop 5.0 ecosystem has something to offer. As the fitness tracker market grows increasingly competitive, Whoop’s focus on data-driven insights and user-centric design keeps it ahead of the curve.